Thursday, March 28, 2013

Can you post add on Google ad word and other search engines?

Q. Pls do contact me if you know or any body you know that can post add on Google ad word or other search engines pls help me .

A. You will need to open an account at Google AdWords and Yahoo Search. I am not sure why you would need someone else to do this for you though.

When Will My New Website I Created Yesterday Be Indexed By The Search Engines So I Can Start Google Ad Words?
Q. I just payed for and created a website using Yahoo Site Solutions yesterday and would like to promote it with Google Ad Words. However, my site is not yet indexed and does not appear in search results yet. When will it appear when I type in the website address so I can get started with Google Ad Words?

A. You are confused.

You don't need your site to be indexed to start using Google AdWords.

In AdWords you can point straight to your website (using destination url feature) even though your site is not indexed yet.

Site indexing is important for natural search results only.

How to best advertise small business - word of mouth is best, right?
Q. Any thoughts about marketing a small tour business? I have good word of mouth, but it is in a single community and I need to expand beyond that circle to grow the business. Face to face presentations are best from my experience, but difficult to be in many places at once. How about direct mailings and web advertising (Google ad words?) Any insight is appreciated!

A. The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive.

Find customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc). All this will help you find sources of media that best target these buyers.

Then I would try to get PR before advertising. It is often less expensive and more effective. If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.




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