Q. I know how to write javacript that would randomize the pub id in our ads, but is that allowed? How can I do this? I want the page to show my ads 75 % of the time and his 25 % of the time for his help in promotion. What are my options, other than just paying him. If I write a document write command that writes the whole adsense code block, would that be OK?
Yes, as I said in my question, I know javascript pretty well. What I do not know is if it is allowed. Your answer does nothing for me.
A. Never ever tamper with the Adsense code. That is strictly against the rules.
If your code will not touch or alter in any way the Adsense code, then you can do it. But if you will change it, don't. Just use ad serving tool such as Google Ad Manager http://www.google.com/admanager
What is the appropriate charge for ad space on a website?
Q. The ad sizes in question are the standard rectangle(180x150) and the wide skyscraper(140x600). This is a fresh website the traffic is low.
A. As to what rate to charge, the amount depends on a number of factors:
- Who is your audience and how desirable is your audience to the advertisers? If your audience are techies or those who have the propensity to purchase higher-ticket items, then you can charge a higher price as compared to an audience of students.
- What is the rate of comparative websites in your niche? You don't want to overprice yourself out of the market yet you don't want to undercharge as well
- What is the rate advertisers are willing to pay in your site? You may charge $5 per CPM and yet for months nobody's taking you on the rate even though you may get inquiries -- this implies that advertisers think your rate is too expensive. But if you charge $0.50 per CPM and advertisers are flooding in, then you may be too cheap and can afford to increase your rate.
- What is the CPM you get from other advertising vehicles? Do you run Google Adsense, and if so, what is your effective CPM rate with them? Or if you run banner ads through ad networks like Burst Media, Valueclick or Tribal Fusion, what is the CPM you're getting? You can use those values to help you gauge your rate.
Since you're just starting in the game, experiment and see what rate the market will bite. You can start at $1 per CPM and see how it goes.
In terms of accepting payment, majority (99.8%) of those who will advertise will pay by credit card so make sure you have your own merchant account as well as Paypal.
Join ad networks and then check how much the rates are for the ad sizes you want. Also check your competition and how much they charge for their ads.
If you will be selling ads, get an ad server. Try getting into Google Ad Manager http://www.google.com/admanager or use the free OpenX http://www.openx.com
How does Google track for their new privacy policy?
Q. Please explain to me the new Google privacy policy?
How does it track, I heard only if someone is logged into their account?
Can they still track if I am not logged in?
A. OC;
Rightfully, many are confused (alarmed even) about the March launch of these 'new' terms, but essentially they are taking all products and services, and uniting the various Terms of Service and Privacy Policies that exist within those separate items, and will now have GUTs: Grand Unified Terms, which apply to all of them.
They already collect excruciating details about what you're doing, when you do it, the patterns of your behavior, what machine you're using, and so on...now, those data items will be (by default) spread within all their other products and services, and possibly any 3rd parties they are affiliated with.
They claim it's got all the warm and fuzzy attributes that make you feel good (with the omniscient eye on selling you to ad services), but the reality is, they can do just about anything with anything they can find out about you. It will says a Google rep; "...improve Google products and services and make a better online experience for everyone."
Google has a running history of acquiring or developing many excellent software 'packages'; then giving that away to the public at large (which are eagerly snapped up); then re-wording the original Terms of Service (via the 'gottcha' clause) to broaden the scope of what they collect and how they disperse it to anyone with enough money.
This is not unusual unfortunately, because many firms use the same tactic. It has never been the opposite case where your info sharing is further restricted.
In short, the new GUTs must be read and modified by you, if you want to constrain what's being done with your Google 'profile', otherwise: your business is the worlds business.
Have a look at these Google pages about changing your default Account settings to see if anything helps:
Google Dashboard = https://www.google.com/dashboard/?hl=en
Ads Preferences Manager = http://www.google.com/ads/preferences/?hl=en
tools = https://www.google.com/intl/en/privacy/tools.html
Data Liberation Front = http://www.dataliberation.org/
This of course applies only to Google products and services, and does not affect outside organizations directly.
You must stay informed about specific services and their affiliation to Google, and any co-mingled 3rd parties, in order to speculate on the reach of database and it's effect on you.
By the way, use a broad brush to paint the potential for privacy invasion landscape.
What's your life worth? Google thinks $5 should cover it: Google to Pay Users to Track Their Movements Online; https://www.pcworld.com/businesscenter/article/249545/google_to_pay_users_to_track_their_movements_online.html
If you use ANY Google service/product/app then these new GUTs apply to you...sign in to your Google account is not necessary.
For instance if you use Chrome browser; Flicker; Picasa; and so on.
List of Google products https://en.wikipedia.org/wiki/List_of_Google_products
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