How to best advertise small business - word of mouth is best, right?

Q. Any thoughts about marketing a small tour business? I have good word of mouth, but it is in a single community and I need to expand beyond that circle to grow the business. Face to face presentations are best from my experience, but difficult to be in many places at once. How about direct mailings and web advertising (Google ad words?) Any insight is appreciated!

A. The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive.

Find customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc). All this will help you find sources of media that best target these buyers.

Then I would try to get PR before advertising. It is often less expensive and more effective. If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.

Do anyone know any other adsense programs besides google?

Q. I been advertising google adsense for about a month now, I've make over $300 but I want to try another adsense program maybe build another website.Any ideas or advice?

A. Aside from Google Adsense https://www.google.com/adsense/ , you can earn from the other contextual advertising programs

Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/
Intellixt http://vibrantmedia.com/site/web_01a5.htm
Quigo Adsonar http://www.quigo.com/adsonarexchange.htm
IndustryBrains http://www.industrybrains.com
Commission Junction Evolution http://www.cj.com
Kanoodle Brightads http://www.kanoodle.com/about/brightads.html
Clicksor http://www.clicksor.com/affiliate_programs.php
Contextweb http://www.contextweb.com/
Bidclix http://www.bidclix.com/
Bidvertiser http://www.bidvertiser.com/

However, I suggest you also explore other types of advertising such as banner ad networks. Here are some of the top networks

Burst Media http://www.burstmedia.com
Fastclick (ValueClick). http://www.fastclick.com
Advertising.com. http://www.advertising.com
Tribal Fusion http://www.tribalfusion.com

You can complement and increase your income by using affiliate programs. Choose from companies in the following networks

Commission Junction http://www.cj.com
Linkshare http://www.linkshare.com

how do i advertise on google without using adsense and adwords?

Q. Because all i see on Google is to get Adwords or Adsense! I don't want either of those i just want to appear in the search column as normal! I don't want adverts on my site and i dont want to appear on the sponsored section yet i can't find anywhere on google that allows you to just purchase NORMAL advertising on google! Someone please help!

A. This is very simple,
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