Is there any websites that will tell what competitors are paying for google adwords?

Q. I found http://spyfu.com which tells the daily bid limit and total daily spend for any website that advertises with Google AdWords, but I would like to know what my competitors are bidding and actually paying for each keyword.

A. If you check with Google Adwords how much it would cost for you to add a keyword, it should give you a good idea of how much is being paid per click atm.

How can I check if someone is google adwords qualified?

Q. I need to hire someone to help with the PPC. The one stipulation being they be Google Adwords Qualified. But how can I check if they are adword professionals?

A. Ask the prospective employee to send you a link to their Adwords Professional Status page. This page will show Google's validation of their Qualified Professionals status. More information here:

https://adwords.google.com/support/select/professionals/bin/answer.py?answer=17224&topic=185

What is the best way to track the return visitors from a Google adwords or other PPC campaign?

Q. I currently use Google Analytics, and I want to track the return visitors from my PPC campaigns from Google Adwords & Yahoo Search Marketing. For example, when someone clicks on an ad, do they come back to my site?

A. The system that measure's a user's lifetime value is only as good as the data that can be captured.

If you have the technology to store cookies on your user's machines, store a cookie that expires after a long period of time (60-90 days) with the original source of the user and a number value that you can increment to count the number of return sessions by that user.

Check for the cookie values on page load, increment the count for the number of visits. Pass these values through to your checkout/thankyou page to find the total revenue that single user has generated.

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