Q. I have been working with google adwords for the last few months I have eliminated alot of waste from the companies campaigns but i am wondering what are some suggestions on how to figure out the folllowing:
Write better ad copy to improve click thru rate
figure out what negative key words i should be blocking
if i try a large number of keyword how long should i wait to decide what is working and what to delete?
Write better ad copy to improve click thru rate
figure out what negative key words i should be blocking
if i try a large number of keyword how long should i wait to decide what is working and what to delete?
A. The title of the question says how to improve adwords conversion rates
I think you got confused with conversions & ctr. If you want to improve the CTR then improve ad copy, target keywords and use negative keywords.
If you want to increase conversions, apart from improving ad copies you should implement conversion tracking code to track conversions and before that optimise the landing page and test different types of landing pages.
Learn a/b testing and multivariety testing
Learn how to use tracking code
Learn how to optimise the landing pages (although the basics might be same but differs from site to site)
I think you got confused with conversions & ctr. If you want to improve the CTR then improve ad copy, target keywords and use negative keywords.
If you want to increase conversions, apart from improving ad copies you should implement conversion tracking code to track conversions and before that optimise the landing page and test different types of landing pages.
Learn a/b testing and multivariety testing
Learn how to use tracking code
Learn how to optimise the landing pages (although the basics might be same but differs from site to site)
I have a banner ad for my business. How do I make it show up on my own web site using Google Adwords?
Q. Basically, for a specific reason, I want this ad to show using the google adwords technology.
A. Google Adwords is their PPC, it does not take banners. So, why would you want it on your own web site as it will cost you whenever someone clicks on it. Google Adsense is different, it places other peoples ad on your web site based on your web site theme. Which means you show competing theme sites. But if someone clicks on that ad, you make a few pennies. See http://adwords.blogspot.com/ for more info or http://adsense.blogspot.com/
How can I give a client access to one campaign in my google adwords account?
Q. I have a bunch of websites with google adwords on them being controlled by one account. How do I give someone access to view the adwords reports for only one of these websites?
A. You should be able to download the report to excel and then email it to them, thats the safest way. I would email help at adwords and ask they prob. have a better way.
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