Friday, February 15, 2013

I'm really confused with Google Ad-Words! Help!?

Q. Hi, I'm using the Google AdWorks program to advertise my company, but I'm really confused with the system.

My questions are:

·What is an impression? I've read every explanation but I still don't get it.

·Is there any difference in the performance if my keyword is written in capital letters?

·I don't understand the payment thing: do they charge you by impression? Or by click? Or both?

·What are the "negative keywords"?





I know it seems as if I don't know what I'm getting into, and it's true. I need your help.
Ok, so thanks to rockstar who answered me perfectly, but what are the "negative keywords"?

A. Ok, simple answer:

- "What is an impression?" A: When someone types in your keyword in google, your ad will display in the sponsored links box. Each time this happens for every person, it is called an impression. An impression is just a way to count the number of times your ad is shown to someone. So if your ad has been shown 50,000 times, you have 50,000 impressions.

- "Is there any difference in the performance if my keyword is written in capital letters?" A: No. Your keyword should be written normally, however, to keep from turning away some audiences, but for the most part, it will not affect performance.

- "·I don't understand the payment thing: do they charge you by impression? Or by click? Or both? A: Google charges you for each time a unique person legitimately CLICKS on an ad, and this resets after a certain time period. Google has ways of determining click fraud, so you will not be charged because someone sits there and clicks on your ad from different browsers.


UPDATE - Negative keywords are words that people search for that you DON'T want to bring them to your site.

For example, our site sells security cameras. The word "cctv cameras" is a regular keyword, and the word "voyeur" becomes a Negative keyword, because I don't want someone to search for "voyeur cctv cameras" to come to our site, because I don't want illegal or porn traffic on my site. So my negative keywords become things like "sex", "porn", "voyeur", etc.

This is difficult area to master, because you have to do a lot of research and spend a lot of time thinking about it to find all your negative keywords. Some people don't care what kind of traffic they get, so they don't need negative keywords.

Here is another, very useful example: Say you have a site that sells parts for Toyota engines. So, a good keyword might be "engine parts". That will bring a lot of traffic to your site. A negative keyword for that site would be "Nissan", because you don't want people to search for "Nissan engine parts" and end up on your site, since you sell Toyota, not Nissan.

PS if you need more help, you can always message me and I'll send you my email address. If I don't have the answer, I can almost always get it.

How can I put my web site on top of search lists?
Q.

A. Pay for advertising. Try Google adworks.

good resume or no? professionals please.?
Q. JOHN DOE

Objective

I am currently seeking a full-time or part-time job with hours ranging 20-40+ hours a week.

Education
Fond du Lac High School Fond du Lac, Wi 52935
Graduated 2007, High School Diploma

Work Experience
The last four years I have been making income through online affiliate advertising on small websites, blogs, and Google Adwords using widgets and other advertising tools. When a potential customer clicks on that widget they then are redirected to the businesses website in which im promoting. When that individual converts to a customer and purchases off that website, I receive a small percentage of the companies profit. I do this for hundreds of companies to increase my potential income. I use Google Adworks in which I bid on keywords involving my affiliates products and services and they show up according to what an individual searches on Google. Every time that person clicks on my advertisement and goes to the website, I get charged per click, but my rating on my ad goes up and will now be shown more. When the person clicks the ad they are directed to my affiliates web page and are more likely to become a customer, bringing business to my affiliate and potentially earning me more money. A lot of my affiliates are small business that i get off of a website called Clickbank.com. Others I went out and found. If you look at most websites on the bottom where it says "contact us" and "careers" you'll also see "affiliate program". Its a great source of income if you enjoy working from home.

Skills
I am a very friendly person and i enjoy interacting with people. I am hard worker and am great when i comes to improvising and problem solving. I'm very result oriented, if something comes out poor, i strive to figure out my flaws and make way for improvements. I take pride in my work and anything that has my name on it. I am also extremely good with computers using Firefox, Internet Explorer, Microsoft Word, Excel, and Powerpoint. I am a self starter and a quick learner. I've taught numerous friends how to make income working from home. I'm outstanding with numbers, i can do math rapidly in my head with an accurate outcome. I am great with money management, i have lived on my own paying rent and bills since i was 18 using the income i make online. I am very good at following written and verbal instructions and figuring out how things work.

Goals
Going back to school to get a degree in business management and marketing.
Starting my own business within the next 5 years.
Start a class online teaching people how to work from home using affiliate advertising.
Buy and sell real estate for profit (10 year plan)



I KNOW THIS ISN'T IN RESUME FORMAT BUT I COULDN'T UPLOAD IT ON HERE. THE REAL QUESTION IS, IS IT A GOOD RESUME FOR SOMEONE WHO'S NEVER WORKED AT A REAL JOB, ALSO A LOT OF RESUMES HAVE BULLETS FOR WORK EXPERIENCE AND SKILLS, IS IT BAD THAT I PUT IT IN PARAGRAPH FORM?

A. First off, the objective is too generic. You should add the position title to show that you know what you are applying for. The objective should be about what you want to do and why you would be good at the position. Just a short sentence.

Second, you don't need your school address in the education section. Try to list your GPA, if it is not too low, and any school related accomplishments. Maybe you can list some school activities.

In your "Work Experience", you seem to explain the actual internet service more than what you did. Try to make it so you are translating this experience into something the employer can use. They might not care about Google Adwords, but care about you computer knowledge and how it will help them. The resume should be about how you can help the employer, not yourself.

With "Skill", make sure you have examples to back your statements. For example, if you enjoy interacting with people, give an example of volunteering or being on a team. Anybody can make false statements. Plus the examples will make the resume better to read. Also, try to tailor your skills to what the employer wants. If you want a customer service position, the employer will most likely want someone who is more outgoing. But if you want to be in IT then that outgoing personality will not be as important.

The "Goals" are okay but try to write a section that is shows your interest in the specific field. You could try writing a section about your interests or something personal, if you are just entering the job market.

Also, use bullets instead of paragraphs. The employer doesn't spend much time reading resumes so make the important information stand out.

Also make sure you use action verbs at the start of every bullet point to add emphasis and keep the statements short and to the point. What I would recommend is checking out a resume book from the library. They can help people who have years of experience and those who have none.




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