Q. I'm going to create an interactive, community style webpage. I'll probably use Google Adworks, so there's potential for advertising income. Eventually I'll expand the site to include an online store/marketplace. But for phase 1, will I need to have an LLC to protect me. I'm guessing I would with as litigious as our nation is. I could see the potential for lawsuits if there's any misinformation on the site?
A. It certainly couldn't hurt and the cost is minimal. It's probably best to protect yourself from the start.
Going to the service sites that want to sell you their exorbitantly priced services to fill out the same forms you can fill out for free on the states web sites is ludicrous. All they care about is getting you to plop down your credit card to pay for the service. They will tell you in the small print that they are not there to give you any advise and not to rely on them for advice.
Go to your states web site, look up corporations and just file it on line for only the cost of the states filing fee. No $100-400 premium like on the service sites.
Going to the service sites that want to sell you their exorbitantly priced services to fill out the same forms you can fill out for free on the states web sites is ludicrous. All they care about is getting you to plop down your credit card to pay for the service. They will tell you in the small print that they are not there to give you any advise and not to rely on them for advice.
Go to your states web site, look up corporations and just file it on line for only the cost of the states filing fee. No $100-400 premium like on the service sites.
Please does any one have information about Google adwork, how does it work?
Q.
A. Scam Stay Away!
I'm really confused with Google Ad-Words! Help!?
Q. Hi, I'm using the Google AdWorks program to advertise my company, but I'm really confused with the system.
My questions are:
·What is an impression? I've read every explanation but I still don't get it.
·Is there any difference in the performance if my keyword is written in capital letters?
·I don't understand the payment thing: do they charge you by impression? Or by click? Or both?
·What are the "negative keywords"?
I know it seems as if I don't know what I'm getting into, and it's true. I need your help.
Ok, so thanks to rockstar who answered me perfectly, but what are the "negative keywords"?
My questions are:
·What is an impression? I've read every explanation but I still don't get it.
·Is there any difference in the performance if my keyword is written in capital letters?
·I don't understand the payment thing: do they charge you by impression? Or by click? Or both?
·What are the "negative keywords"?
I know it seems as if I don't know what I'm getting into, and it's true. I need your help.
Ok, so thanks to rockstar who answered me perfectly, but what are the "negative keywords"?
A. Ok, simple answer:
- "What is an impression?" A: When someone types in your keyword in google, your ad will display in the sponsored links box. Each time this happens for every person, it is called an impression. An impression is just a way to count the number of times your ad is shown to someone. So if your ad has been shown 50,000 times, you have 50,000 impressions.
- "Is there any difference in the performance if my keyword is written in capital letters?" A: No. Your keyword should be written normally, however, to keep from turning away some audiences, but for the most part, it will not affect performance.
- "·I don't understand the payment thing: do they charge you by impression? Or by click? Or both? A: Google charges you for each time a unique person legitimately CLICKS on an ad, and this resets after a certain time period. Google has ways of determining click fraud, so you will not be charged because someone sits there and clicks on your ad from different browsers.
UPDATE - Negative keywords are words that people search for that you DON'T want to bring them to your site.
For example, our site sells security cameras. The word "cctv cameras" is a regular keyword, and the word "voyeur" becomes a Negative keyword, because I don't want someone to search for "voyeur cctv cameras" to come to our site, because I don't want illegal or porn traffic on my site. So my negative keywords become things like "sex", "porn", "voyeur", etc.
This is difficult area to master, because you have to do a lot of research and spend a lot of time thinking about it to find all your negative keywords. Some people don't care what kind of traffic they get, so they don't need negative keywords.
Here is another, very useful example: Say you have a site that sells parts for Toyota engines. So, a good keyword might be "engine parts". That will bring a lot of traffic to your site. A negative keyword for that site would be "Nissan", because you don't want people to search for "Nissan engine parts" and end up on your site, since you sell Toyota, not Nissan.
PS if you need more help, you can always message me and I'll send you my email address. If I don't have the answer, I can almost always get it.
- "What is an impression?" A: When someone types in your keyword in google, your ad will display in the sponsored links box. Each time this happens for every person, it is called an impression. An impression is just a way to count the number of times your ad is shown to someone. So if your ad has been shown 50,000 times, you have 50,000 impressions.
- "Is there any difference in the performance if my keyword is written in capital letters?" A: No. Your keyword should be written normally, however, to keep from turning away some audiences, but for the most part, it will not affect performance.
- "·I don't understand the payment thing: do they charge you by impression? Or by click? Or both? A: Google charges you for each time a unique person legitimately CLICKS on an ad, and this resets after a certain time period. Google has ways of determining click fraud, so you will not be charged because someone sits there and clicks on your ad from different browsers.
UPDATE - Negative keywords are words that people search for that you DON'T want to bring them to your site.
For example, our site sells security cameras. The word "cctv cameras" is a regular keyword, and the word "voyeur" becomes a Negative keyword, because I don't want someone to search for "voyeur cctv cameras" to come to our site, because I don't want illegal or porn traffic on my site. So my negative keywords become things like "sex", "porn", "voyeur", etc.
This is difficult area to master, because you have to do a lot of research and spend a lot of time thinking about it to find all your negative keywords. Some people don't care what kind of traffic they get, so they don't need negative keywords.
Here is another, very useful example: Say you have a site that sells parts for Toyota engines. So, a good keyword might be "engine parts". That will bring a lot of traffic to your site. A negative keyword for that site would be "Nissan", because you don't want people to search for "Nissan engine parts" and end up on your site, since you sell Toyota, not Nissan.
PS if you need more help, you can always message me and I'll send you my email address. If I don't have the answer, I can almost always get it.
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