Monday, February 4, 2013

A competitor clicks on my google ads 20 times everyday thus using up my budget. Is there anything I can do?

Q. I've just started advertising on google and each day I receive 20 clicks but no purchases on my website. I'm 99.99% that its my competitor doing this. What can I do to stop him?

A. If you are promoting your own website, I believe it is better to just use free methods to raise it up search engine rankings. That way, you don't lose money. It will take some time and some effort but there is a growing network of blogs that can give you free one-way back-links.

What are the best advertising solutions for a new website?
Q. The site will just be an e-commerce site

I don't have much money to start off with so what are the best places to start off advertising.

Is google adwords worth the money?

A. Learn SEO techniques. Promote your site through social media sites, join forums and do back linking, write blogs, or you can post comments on blogs too.

Yes, Google adwords would be worth your money.

How long does it take to see results from search engine keyword advertising?
Q. My question is how long does it take to get clicks or impressions from keyword advertising like Google AdWords or similar after activating the keyword campaign?

A. Ridder, once your Google AdWords keyword campaign is activated, you can literally start generating traffic within MINUTES. But with the wrong keywords and/or the lack of buying power, you can sit there for days without a click. There are a few factors that contribute to the success of a keyword campaign (in this case, 'success' strictly defined as the receiving of clicks-throughs to your website's landing/destination page):

1) THE SEARCH VOLUME for the specific keyword/phrase (how many searches are conducted using the term you are bidding on)

2) THE COMPETITION for the keywords you're bidding on. Typically, the more competition for that term, the more you'll probably have to pay.

3) THE PRICE that you're willing to pay for that keyword/phrase (in essence, the higher you pay, the higher your ad will be displayed on their page). Ideally you'll want it to show somewhere on the first page of the search results. Note that this also usually means that less competitors for that term will require a lower bid. But this changes constantly.

It is important to remember that to achieve the most speedy and effective results from your keyword campaign, you must do keyword research on the terms you already wish to bid on. Not only will doing so ensure that you don't waste your time, effort, and/or money, more often than not, you'll discover keywords that you had not even thought of. If you haven't already used this tool, it is vital in your quest to produce traffic quickly and ultimately your successful results:

https://adwords.google.com/select/KeywordToolExternal

Best of luck!




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